Our Story

We started Reef Beauties in 2020 after seeing a huge opening among online fish stores. Even though we are old-school reefers who love our LFSs, we knew that online was the future.

With carriers such as UPS expanding their overnight shipping operations and becoming very reliable, we knew that what we could deliver as an online store were just too good to ignore: better selection and livestock availability, lower prices, and with 30 years of experience in the saltwater fish industry, better quality than what you might find locally. The convenience of having your livestock delivered to your door is just an added plus.

To be fair, with some of us having worked with the big online stores in the past, we knew that the bar they have set is low. To this day, they still feel stuck in the 90s-00s, charge unreasonably high prices, and their livestock quality and shipping practices have been giving this industry a bad reputation. We still can't believe that the biggest online stores outsource their customer service to people wearing headsets thousands of miles away from the fish.

We knew that we could do better, in every way.

Over 30 years, we've built a network of suppliers that we buy direct from (often right at the source of collection), and brought together a small dream team of high-quality individuals. Here in Los Angeles, we're in saltwater fish central, and we've got the best people in the industry caring for your fish, packing your orders, and answering your inquiries.

We are a small team that loves this hobby and enjoys what we do. You might be refreshed to realize that you are dealing with the same people every time you reach out. We're proud to say that we've established yearslong relationships with many of our customers.

No matter how you look at it, this is an expensive hobby, and we are dealing with living creatures. Online fish stores should warrant a level of customer service that matches the hundreds, or even thousands of dollars that you may spend at once. We are here to be transparent with our policies, and to answer your inquiries at a high level to ensure that we are delivering a great experience.

We are motivated to deliver a level of quality, attention to detail, and service that you have yet to experience ordering saltwater fish online! We look forward to serving you and welcome you to reach out with any questions.

-The Reef Beauties Team